Marketing Tip

I am subscribed to the Wizard Academy "Monday Morning Memo," a weekly blog/article about advertising, marketing and other incredibly interesting stuff that motivates the senses. Roy H. Williams is the Wizard of Ads and founder of this incredibly helpful training school.

You can even LISTEN to this week's article on their site. I thought this week's memo was exceptional. In fact, here is the 10th thing you are NEVER to do in advertising to your customer.

10. Never say things in the usual way.
From billboards to storefronts to packaging to messages on T-shirts, ads whisper and wheedle and cajole and shout to win our attention. A 1978 Yankelovich study reported that the average American was confronted with more than 2,000 advertising messages per day. But that was 30 years ago. When Yankelovich revisited the study in 2008, the number had jumped to more than 5,000 messages per day. The mundane, the predictable and the usual are filtered and rejected from our consciousness. Win the customer’s attention with words and phrases that are new, surprising and different.

5,000 messages per day? No wonder people hate announcements at church. We have got to be more and more creative in anything and everything we do if we want to be effective.

You can listen or read many other helpful Memo's right here. Enjoy.